Ordering food to go—through takeout, delivery and drive-thru—is a thread in the fabric of life for many consumers. And they’re not just occasional users. Many order food to go every day—and some even multiple times a day. Ordering off-premises meals is an essential part of their lifestyle. The off-premises market has grown significantly in recent years, but there’s still room for expansion. Although consumers are satisfied with their current off-prem options, a solid majority wish they had even more choices. And most say they’d order more often if they had the money to pay for it, meaning there’s pent-up demand. Restaurant operators looking to boost their off-premises business need to know who these consumers are, how they decide where to eat, and what motivates them to come back day after day. This report explores those questions for delivery, takeout and drive-thru—by generation and geography (urban, suburban, rural)—and offers some strategies that operators can use to set themselves apart from their competitors.
To receive the press code to download the full report, contact [email protected].
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